To build the people of Egypt a local online store of a world-class standard. A place where they are proud to shop online. Also, to promote the culture of reading within the different categories of people specially young adults. 

We will do this by building a high quality store that is convenient, easy-to-use, has a huge selection and excellent service.

Egyptians are missing out on the convenience, selection and prices of online shops found overseas. The big international players have ignored this part of the world because the market is too small. Local traditional retailers don't want to risk a large investment online. We have taken up the challenge and will work hard to bring the people of Egypt a quality and convenient online shopping experience down under.