Non-Fiction

Items 1 to 35 of 134 total

  • #GIRLBOSS (Export Edition)

    * Coming in 2017 as a Netflix Original Series, starring Britt Robertson.

    In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. 

    Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. 

    Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. 

    #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.

    EGP125.00
    Quick View
    EGP125.00

    Out of stock

    Quick View
  • 127 Hours: Between a Rock and a Hard Place

    THE "EXTRAORDINARY" (Booklist) #1 INTERNATIONAL BESTSELLER—THE "HARROWING" (The Washington Post) SURVIVOR'S MEMOIR YOU WILL NEVER FORGET


    Aron Ralston, an experienced twenty-seven-year-old outdoorsman, was on a day's solitary hike through a remote and narrow Utah canyon when he dislodged an eight-hundred- pound boulder that crushed his right hand and wrist against the canyon wall. Emerging from the searing pain, Aron found himself completely stuck. No one knew where he was; no one was coming to rescue him. With scant water and food, and a cheap pocketknife his only tool, he eliminated his options one by one. On the fifth night, wracked by delirium and uncontrollable shivers, Aron scratched his epitaph into the rock wall, certain he would not see daylight.


    Yet with the new morning came an epiphany: if he could use the rock's vise-like hold to break his arm bones, his blunted pocketknife could serve as a surgeon's blade. . . . 

    EGP48.00
    Quick View
    EGP48.00

    Out of stock

    Quick View
  • A 1/4 Gram

    Mido, Zoony, Rico, Bono, Lulu and Soso, these are the characters that you get to live with through their interesting journey of drug addiction. You feel their pain and hollow pleasures from the early times when they started abusing drugs. So you can only imagine what would happen to such young teenagers, who are driven to commit crimes just to acquire what they crave from drugs. Was that to escape certain social circumstance? Was that to face their future fears? Or were there any other reasons that drove them to drugs, reasons that pushed them to through away their entire life for the sake of "1/4 grams"!!

    EGP100.00
    Quick View
    EGP100.00

    Out of stock

    Quick View
  • A Beautiful, Terrible Thing: A Memoir of Marriage and Betrayal



    EGP337.00
    Quick View
    EGP337.00
    Quick View
  • A Brief History of Time

    #1 NEW YORK TIMES BESTSELLER

    A landmark volume in science writing by one of the great minds of our time, Stephen Hawking’s book explores such profound questions as: How did the universe begin—and what made its start possible? Does time always flow forward? Is the universe unending—or are there boundaries? Are there other dimensions in space? What will happen when it all ends?

    Told in language we all can understand, A Brief History of Time plunges into the exotic realms of black holes and quarks, of antimatter and “arrows of time,” of the big bang and a bigger God—where the possibilities are wondrous and unexpected. With exciting images and profound imagination, Stephen Hawking brings us closer to the ultimate secrets at the very heart of creation.

    EGP252.00
    Quick View
    EGP252.00
    Quick View
  • A Brief History of Time (Hardcover)

    #1 NEW YORK TIMES BESTSELLER

    A landmark volume in science writing by one of the great minds of our time, Stephen Hawking’s book explores such profound questions as: How did the universe begin—and what made its start possible? Does time always flow forward? Is the universe unending—or are there boundaries? Are there other dimensions in space? What will happen when it all ends?

    Told in language we all can understand, A Brief History of Time plunges into the exotic realms of black holes and quarks, of antimatter and “arrows of time,” of the big bang and a bigger God—where the possibilities are wondrous and unexpected. With exciting images and profound imagination, Stephen Hawking brings us closer to the ultimate secrets at the very heart of creation.

    EGP405.00
    Quick View
    EGP405.00

    Out of stock

    Quick View
  • A Briefer History of Time: The Science Classic Made More Accessible

    #1 NEW YORK TIMES BESTSELLING AUTHORS

    The science classic made more accessible
    • More concise • Illustrated

    FROM ONE OF THE MOST BRILLIANT MINDS OF OUR TIME COMES A BOOK THAT CLARIFIES HIS MOST IMPORTANT IDEAS
     
    Stephen Hawking’s worldwide bestseller A Brief History of Time remains a landmark volume in scientific writing. But for years readers have asked for a more accessible formulation of its key concepts—the nature of space and time, the role of God in creation, and the history and future of the universe. A Briefer History of Time is Professor Hawking’s response.

    Although “briefer,” this book is much more than a mere explanation of Hawking’s earlier work. A Briefer History of Time both clarifies and expands on the great subjects of the original, and records the latest developments in the field—from string theory to the search for a unified theory of all the forces of physics. Thirty-seven full-color illustrations enhance the text and make A Briefer History of Time an exhilarating and must-have addition in its own right to the great literature of science and ideas.

    EGP308.00
    Quick View
    EGP308.00
    Quick View
  • A Hole at the Bottom of the Sea: The Race to Kill the BP Oil Gusher

    It was a technological crisis in an alien realm: a blown-out oil well in mile-deep water in the Gulf of Mexico. For the engineers who had to kill the well, this was like Apollo 13, a crisis no one saw coming, and one of untold danger and challenge.


    A suspense story, a mystery, a technological thriller: This is Joel Achenbach’s groundbreaking account of the Deepwater Horizon disaster and what came after. The tragic explosion on the huge drilling rig in April 2010 killed eleven men and triggered an environmental disaster. As a gusher of crude surged into the Gulf’s waters, BP engineers and government scientists—awkwardly teamed in Houston—raced to devise ways to plug the Macondo well.


    Achenbach, a veteran reporter for The Washington Post and acclaimed science writer for National Geographic, moves beyond the blame game to tell the gripping story of what it was like, behind the scenes, moment by moment, in the struggle to kill Macondo. Here are the controversies, the miscalculations, the frustrations, and ultimately the technical triumphs of men and women who worked out of sight and around the clock for months to find a way to plug the well.


    The Deepwater Horizon disaster was an environmental 9/11. The government did not have the means to solve the problem; only the private sector had the tools, and it didn’t have the right ones as the country became haunted by Macondo’s black plume, which was omnipresent on TV and the Internet. Remotely operated vehicles, the spaceships of the deep, had to perform the challenging technical ma-neuvers on the seafloor. Engineers choreographed this robotic ballet and crammed years of innovation into a single summer. As he describes the drama in Houston, Achenbach probes the government investigation into what went wrong in the deep sea. This was a confounding mystery, an engineering whodunit. The lessons of this tragedy can be applied broadly to all complex enterprises and should make us look more closely at the highly engineered society that surrounds us.


    Achenbach has written a cautionary tale that doubles as a technological thriller.

    EGP154.00
    Quick View
    EGP154.00
    Quick View
  • A Jane Austen Education: How Six Novels Taught Me About Love, Friendship, and the Things That Really Matter

    An eloquent memoir of a young man's life transformed by literature. In A Jane Austen Education, Austen scholar William Deresiewicz turns to the author's novels to reveal the remarkable life lessons hidden within. With humor and candor, Deresiewicz employs his own experiences to demonstrate the enduring power of Austen's teachings. Progressing from his days as an immature student to a happily married man, Deresiewicz's A Jane Austen Education is the story of one man's discovery of the world outside himself.

    A self-styled intellectual rebel dedicated to writers such as James Joyce and Joseph Conrad, Deresiewicz never thought Austen's novels would have anything to offer him. But when he was assigned to read Emma as a graduate student at Columbia, something extraordinary happened. Austen's devotion to the everyday, and her belief in the value of ordinary lives, ignited something in Deresiewicz. He began viewing the world through Austen's eyes and treating those around him as generously as Austen treated her characters. Along the way, Deresiewicz was amazed to discover that the people in his life developed the depth and richness of literary characters-that his own life had suddenly acquired all the fascination of a novel. His real education had finally begun.

    Weaving his own story-and Austen's-around the ones her novels tell, Deresiewicz shows how her books are both about education and themselves an education. Her heroines learn about friendship and feeling, staying young and being good, and, of course, love. As they grow up, they learn lessons that are imparted to Austen's reader, who learns and grows by their sides.

    A Jane Austen Education is a testament to the transformative power of literature, a celebration of Austen's mastery, and a joy to read. Whether for a newcomer to Austen or a lifelong devotee, Deresiewicz brings fresh insights to the novelist and her beloved works. Ultimately, Austen's world becomes indelibly entwined with our own, showing the relevance of her message and the triumph of her vision.

    EGP154.00
    Quick View
    EGP154.00

    Out of stock

    Quick View
  • A Journey: My Political Life

    Tony Blair is a politician who defines our times. His emergence as Labour Party leader in 1994 marked a seismic shift in British politics. Within a few short years, he had transformed his party and rallied the country behind him, becoming prime minister in 1997 with the biggest victory in Labour’s history, and bringing to an end eighteen years of Conservative government. He took Labour to a historic three terms in office as Britain’s dominant political figure of the last two decades.


    A Journey is Tony Blair’s firsthand account of his years in office and beyond. Here he describes for the first time his role in shaping our recent history, from the aftermath of Princess Diana’s death to the war on terror. He reveals the leadership decisions that were necessary to reinvent his party, the relationships with colleagues including Gordon Brown, the grueling negotiations for peace in Northern Ireland, the implementation of the biggest reforms to public services in Britain since 1945, and his relationships with leaders on the world stage—Nelson Mandela, Bill Clinton, Vladimir Putin, George W. Bush. He analyzes the belief in ethical intervention that led to his decisions to go to war in Kosovo, Sierra Leone, Afghanistan, and, most controversially of all, in Iraq. 


    A Journey is a book about the nature and uses of political power. In frank, unflinching, often wry detail, Tony Blair charts the ups and downs of his career to provide insight into the man as well as the politician and statesman. He explores the challenges of leadership, and the ramifications of standing up, clearly and forcefully, for what one believes in. He also looks ahead, to emerging power relationships and economies, addressing the vital issues and complexities of our global world.


    Few British prime ministers have shaped the nation’s course as profoundly as Tony Blair, and his achievements and his legacy will be debated for years to come. Here, uniquely, we have his own journey, in his own words.

    EGP208.00
    Quick View
    EGP208.00
    Quick View
  • A Night to Remember: The Classic Account of the Final Hours of the Titanic

    The classic minute-by-minute account of the sinking of the Titanic, in a 50th anniversary edition with a new introduction by Nathaniel Philbrick


    First published in 1955, A Night to Remember remains a completely riveting account of the Titanic's fatal collision and the behavior of the passengers and crew, both noble and ignominious. Some sacrificed their lives, while others fought like animals for their own survival. Wives beseeched husbands to join them in lifeboats; gentlemen went taut-lipped to their deaths in full evening dress; and hundreds of steerage passengers, trapped below decks, sought help in vain.


    Available for the first time in trade paperback and with a new introduction for the 50th anniversary edition by Nathaniel Phil-brick, author of In the Heart of the Sea and Sea of Glory, Walter Lord's classic minute-by-minute re-creation is as vivid now as it was upon first publication fifty years ago. From the initial distress flares to the struggles of those left adrift for hours in freezing waters, this semicentennial edition brings that moonlit night in 1912 to life for a new generation of readers.

    EGP215.00
    Quick View
    EGP215.00

    Out of stock

    Quick View
  • Algorithms to Live By: The Computer Science of Human Decisions

    What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of the new and familiar is the most fulfilling? These may seem like uniquely human quandaries, but they are not. Computers, like us, confront limited space and time, so computer scientists have been grappling with similar problems for decades. And the solutions they’ve found have much to teach us.


    In a dazzlingly interdisciplinary work, Brian Christian and Tom Griffiths show how algorithms developed for computers also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one’s inbox to peering into the future, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

    EGP252.00
    Quick View
    EGP252.00

    Out of stock

    Quick View
  • Alibaba: The House That Jack Ma Built

    An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy.


    In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built Alibaba into one of the world’s largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.


    Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.


    How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions?  How does the Chinese government view its rise?  Will Alibaba expand further overseas, including in the U.S.?


    Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.


     

    EGP377.00
    Quick View
    EGP377.00
    Quick View
  • All About Love: New Visions

    "The word "love" is most often defined as a noun, yet...we would all love better if we used it as a verb," writes bell hooks as she comes out fighting and on fire in All About Love. Here, at her most provocative and intensely personal, the renowned scholar, cultural critic, and feminist skewers our view of love as romance. In its place she offers a proactive new ethic for a people and a society bereft with lovelessness.


    As bell hooks uses her incisive mind and razor-sharp pen to explore the question "What is love?" her answers strike at both the mind and heart. In thirteen concise chapters, hooks examines her own search for emotional connection and society's failure to provide a model for learning to love. Razing the cultural paradigm that the ideal love is infused with sex and desire, she provides a new path to love that is sacred, redemptive, and healing for the individuals and for a nation. The Utne Reader declared bell hooks one of the "100 Visionaries Who Can Change Your Life." All About Love is a powerful affirmation of just how profoundly she can.


     

    EGP127.00
    Quick View
    EGP127.00
    Quick View
  • America by Heart: Reflections on Family, Faith, and Flag

    In the fall of 2009, with the publication of her #1 national bestselling memoir, Sarah Palin had the privilege of meeting thousands of everyday Americans on her extraordinary 35-city book tour. Inspired by these encounters, her new book, America By Heart: Reflections on Family, Faith, and Flag, celebrates the enduring strengths and virtues that have made this country great.


    Framed by her strong belief in the importance of family, faith, and patriotism, the book ranges widely over American history, culture, and current affairs, and reflects on the key values—both national and spiritual-that have been such a profound part of Governor Palin’s life and continue to inform her vision of America’s future. Written in her own refreshingly candid voice, America By Heart will include selections from classic and contemporary readings that have moved her-from the nation’s founding documents to great speeches, sermons, letters, literature and poetry, biography, and even some of her favorite songs and movies. Here, too, are portraits of some of the extraordinary men and women she admires and who embody her deep love of country, her strong rootedness in faith, and her profound love and appreciation of family. She will also draw from personal experience to amplify these timely (and timeless) themes—themes that are sure to inspire her numerous fans and readers all across the country.

    EGP154.00
    Quick View
    EGP154.00
    Quick View
  • Anthology of Amazing Women: Trailblazers Who Dared to Be Different

    This beautifully illustrated collection tells the awe-inspiring stories of 50 women who have pushed the boundaries of human excellence and endeavor.

    Featuring familiar icons like Elizabeth I and Malala Yousafzai, and introducing hidden figures like Chien-Shiung Wu and Aud the Deep-Minded, kids will be fascinated reading about these women's achievements in science, sports, the arts, politics, and history, and it is sure to inspire a new generation of extraordinary girls!

    EGP251.00
    Quick View
    EGP251.00

    Out of stock

    Quick View
  • Astrophysics for People in a Hurry

    Over a year on the New York Times bestseller list and more than a million copies sold.

    The essential universe, from our most celebrated and beloved astrophysicist.


    What is the nature of space and time? How do we fit within the universe? How does the universe fit within us? There’s no better guide through these mind-expanding questions than acclaimed astrophysicist and best-selling author Neil deGrasse Tyson.


    But today, few of us have time to contemplate the cosmos. So Tyson brings the universe down to Earth succinctly and clearly, with sparkling wit, in tasty chapters consumable anytime and anywhere in your busy day.


    While you wait for your morning coffee to brew, for the bus, the train, or a plane to arrive, Astrophysics for People in a Hurry will reveal just what you need to be fluent and ready for the next cosmic headlines: from the Big Bang to black holes, from quarks to quantum mechanics, and from the search for planets to the search for life in the universe.

    EGP265.00
    Quick View
    EGP265.00

    Out of stock

    Quick View
  • Back to Our Future: How the 1980s Explain the World We Live in Now--Our Culture, Our Politics, Our Everything

    Wall Street scandals. Fights over taxes. Racial resentments. A Lakers-Celtics championship. The Karate Kid topping the box-office charts. Bon Jovi touring the country. These words could describe our current moment—or the vaunted iconography of three decades past.


    In this wide-ranging and wickedly entertaining book, New York Times bestselling journalist David Sirota takes readers on a rollicking DeLorean ride back in time to reveal how so many of our present-day conflicts are rooted in the larger-than-life pop culture of the 1980s—from the “Greed is good” ethos of Gordon Gekko (and Bernie Madoff) to the “Make my day” foreign policy of Ronald Reagan (and George W. Bush) to the “transcendence” of Cliff Huxtable (and Barack Obama).


    Today’s mindless militarism and hypernarcissism, Sirota argues, first became the norm when an ’80s generation weaned on Rambo one-liners and “Just Do It” exhortations embraced a new religion—with comic books, cartoons, sneaker commercials, videogames, and even children’s toys serving as the key instruments of cultural indoctrination. Meanwhile, in productions such as Back to the Future, Family Ties, and The Big Chill, a campaign was launched to reimagine the 1950s as America’s lost golden age and vilify the 1960s as the source of all our troubles. That 1980s revisionism, Sirota shows, still rages today, with Barack Obama cast as the 60s hippie being assailed by Alex P. Keaton–esque Republicans who long for a return to Eisenhower-era conservatism.


    “The past is never dead,” William Faulkner wrote. “It’s not even past.” The 1980s—even more so. With the native dexterity only a child of the Atari Age could possess, David Sirota twists and turns this multicolored Rubik’s Cube of a decade, exposing it as a warning for our own troubled present—and possible future.

    EGP148.00
    Quick View
    EGP148.00
    Quick View
  • Beaten, Seared, and Sauced: On Becoming a Chef at the Culinary Institute of America

    Millions of people fantasize about leaving their old lives behind, enrolling in cooking school, and training to become a chef. But for those who make the decision, the difference between the dream and reality can be gigantic—especially at the top cooking school in the country. For the first time in the Culinary Institute of America’s history, a book will give readers the firsthand experience of being a full-time student facing all of the challenges of the legendary course in its entirety.


    On the eve of his thirty-eighth birthday and after shuffling through a series of unsatisfying jobs, Jonathan Dixon enrolled in the CIA (on a scholarship) to pursue his passion for cooking. In Beaten, Seared, and Sauced he tells hilarious and harrowing stories of life at the CIA as he and his classmates navigate the institution’s many rules and customs under the watchful and critical eyes of their instructors. Each part of the curriculum is covered, from knife skills and stock making to the high-pressure cooking tests and the daunting wine course (the undoing of many a student). Dixon also details his externship in the kitchen of Danny Meyer’s Tabla, giving readers a look into the inner workings of a celebrated New York City restaurant.


    With the benefit of his age to give perspective to his experience, Dixon delivers a gripping day-to-day chronicle of his transformation from amateur to professional. From the daily tongue-lashings in class to learning the ropes—fast—at a top NYC kitchen, Beaten, Seared, and Sauced is a fascinating and intimate first-person view of one of America’s most famous culinary institutions and one of the world’s most coveted jobs.

    EGP142.00
    Quick View
    EGP142.00
    Quick View
  • Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

    #1 New York Times Bestseller

    There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. 

    Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

    Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

    Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. 

    A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.

    EGP234.00
    Quick View
    EGP234.00
    Quick View
  • Being Mortal: Medicine and What Matters in the End

    Named a Best Book of the Year by The Washington PostThe New York Times Book Review, NPR, and Chicago Tribune, now in paperback with a new reading group guide


    Medicine has triumphed in modern times, transforming the dangers of childbirth, injury, and disease from harrowing to manageable. But when it comes to the inescapable realities of aging and death, what medicine can do often runs counter to what it should.


    Through eye-opening research and gripping stories of his own patients and family, Gawande reveals the suffering this dynamic has produced. Nursing homes, devoted above all to safety, battle with residents over the food they are allowed to eat and the choices they are allowed to make. Doctors, uncomfortable discussing patients' anxieties about death, fall back on false hopes and treatments that are actually shortening lives instead of improving them.


    In his bestselling books, Atul Gawande, a practicing surgeon, has fearlessly revealed the struggles of his profession. Now he examines its ultimate limitations and failures-in his own practices as well as others'-as life draws to a close. Riveting, honest, and humane, Being Mortal shows how the ultimate goal is not a good death but a good life-all the way to the very end.

    EGP216.00
    Quick View
    EGP216.00
    Quick View
  • Beyond Supernature: A New Natural History of the Supernatural

    In his thought-provoking new book, Watson takes a serious look at the world of the supernatural and shows that many paranormal events can be explained by what is already known about the natural world.

    EGP148.00
    Quick View
    EGP148.00
    Quick View
  • Bloom: Navigating Life and Style





    EGP297.00
    Quick View
    EGP297.00

    Out of stock

    Quick View
  • Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform

    From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following.

    With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience.

    In this ultimate how-to Instagram guide, you’ll learn:

    · How to brighten, sharpen, and filter your photos
    · The best apps and filters
    · How to prop and style food and fashion photos
    · Ways to craft your voice and story on Instagram
    · How to gain more Instagram followers
    · Secrets behind building a top Instagram brand
    · How to transform an Instagram hobby into a successful business
    · Tips for driving revenue based on your following

    Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

    EGP269.00
    Quick View
    EGP269.00

    Out of stock

    Quick View
  • Committed: A Love Story

    The #1 New York Times bestselling follow-up to Eat, Pray, Love--an intimate and erudite celebration of love. 

    At the end of her memoir Eat, Pray, Love, Elizabeth Gilbert fell in love with Felipe, a Brazilian living in Indonesia. The couple swore eternal love, but also swore (as skittish divorce survivors) never to marry. However, providence intervened in the form of a U.S. government ultimatum: get married, or Felipe could never enter America again. Told with Gilbert's trademark humor and intelligence, this fascinating meditation on compatibility and fidelity chronicles Gilbert's complex and sometimes frightening journey into second marriage, and will enthrall the millions of readers who made Eat, Pray, Love a number one bestseller. 


     

    EGP96.00
    Quick View
    EGP96.00

    Out of stock

    Quick View
  • Common Sense

    In 1776, America was a hotbed of enlightenment and revolution. Thomas Paine not only spurred his fellow Americans to action but soon came to symbolize the spirit of the Revolution. His elegantly persuasive pieces spoke to the hearts and minds of those fighting for freedom. He was later outlawed in Britain, jailed in France, and finally labeled an atheist upon his return to America.

    "No writer has exceeded Paine in ease and familiarity of style; in perspicuity of expression, happiness of elucidation, and in simple unassuming language."–Thomas Jefferson

    EGP43.00
    Quick View
    EGP43.00

    Out of stock

    Quick View
  • Dear Fahrenheit 451: A Librarian's Love Letters and Break-Up Notes to the Books in Her Life

    A librarian's laugh-out-loud funny, deeply moving collection of love letters and breakup notes to the books in her life.


    If you love to read, and presumably you do since you’ve picked up this book (!), you know that some books affect you so profoundly they forever change the way you think about the world. Some books, on the other hand, disappoint you so much you want to throw them against the wall. Either way, it’s clear that a book can be your new soul mate or the bad relationship you need to end.


    In Dear Fahrenheit 451, librarian Annie Spence has crafted love letters and breakup notes to the iconic and eclectic books she has encountered over the years. From breaking up with The Giving Tree (a dysfunctional relationship book if ever there was one), to her love letter to The Time Traveler’s Wife (a novel less about time travel and more about the life of a marriage, with all of its ups and downs), Spence will make you think of old favorites in a new way. Filled with suggested reading lists, Spence’s take on classic and contemporary books is very much like the best of literature—sometimes laugh-out-loud funny, sometimes surprisingly poignant, and filled with universal truths.


    A celebration of reading, Dear Fahrenheit 451 is for anyone who loves nothing more than curling up with a good book…and another, and another, and another!

    EGP269.00
    Quick View
    EGP269.00

    Out of stock

    Quick View
  • Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

    Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks to:



    • Outline the key drivers of change and leading digital marketing trends that executives need to understand and incorporate to drive business opportunity



    • Evaluate the digital channels and technologies that management teams can leverage to execute a successful, integrated digital marketing strategy; this includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Google Plus)



    • Examine the impact of digital transformation on the organization, from the effect of digital tactics on customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation



    • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders


    This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (dmresourcecenter.org). The Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

     

    EGP359.00
    Quick View
    EGP359.00
    Quick View
  • Down and Out in Paris and London

    This unusual fictional account, in good part autobiographical, narrates without self-pity and often with humor the adventures of a penniless British writer among the down-and-out of two great cities. In the tales of both cities we learn some sobering Orwellian truths about poverty and society.

    EGP209.00
    Quick View
    EGP209.00

    Out of stock

    Quick View
  • Eat Pray Love Made Me Do It: Life Journeys Inspired by the Bestselling Memoir
    by Various
    EGP136.00
    Quick View
    EGP136.00
    Quick View
  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (Mass Market Paperback – International Edition)

    In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.”


    Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.


    Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.


    Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.


     

    EGP125.00
    Quick View
    EGP125.00

    Out of stock

    Quick View
  • Essays


    EGP540.00
    Quick View
    EGP540.00

    Out of stock

    Quick View
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

    More Than 4 Million Copies Sold Worldwide
    Published in 35 Languages


    Which is more dangerous, a gun or a swimming pool?
    What do schoolteachers and sumo wrestlers have in common?
    How much do parents really matter?


    These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.


     

    EGP144.00
    Quick View
    EGP144.00

    Out of stock

    Quick View
  • Gödel, Escher, Bach: An Eternal Golden Braid

    Winner of the Pulitzer Prize
    A metaphorical fugue on minds and machines in the spirit of Lewis Carroll


    Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.


     

    EGP212.00
    Quick View
    EGP212.00

    Out of stock

    Quick View
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    A Primer on the Future of PR, Marketing and Advertising

    A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.



    Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.


     

    EGP189.00
    Quick View
    EGP189.00

    Out of stock

    Quick View
Page:
  1. 1
  2. 2
  3. 3
  4. 4