VISION & MISSION STATEMENT

VISION, MISSION, CORE VALUES & STRATEGIC OBJECTIVES

Our Vision

To be a world class and leading independent online books seller of national standing and global reputation having core competencies in marketing and selling printed materials online, and  committed to attain sustained excellence in Operational performance, customer service and  management , and who will  provide an impetus to the development of the Egyptian e-commerce market, while returning value to the shareholders.

Our Mission

• To promote the culture of reading within the Egyptian people and elsewhere in the region as far as possible.
• To efficiently and reliably manage and operate all of our services and resources.
• To maximize wealth creation for meeting expectations of shareholders.
• To contribute towards Egypt's socio-economic development and generate goodwill of the people around us.
• To adopt and assimilate state-of-the-art technology in marketing and selling products online for competitive advantage.

CORPORATE OBJECTIVE

We value our people, our shareholders, our customers, our suppliers, communities and the environment, and we will:

• Maintain the highest safety, health, quality and environmental standards.
• Maximize value and create opportunities for our shareholders
• Efficiently produce and deliver the highest quality services to our Egyptian customers as well as other customers around the world.
• Conduct our business with integrity and in an ethical manner.
• Flawlessly execute our services to the customers and capture synergies by effectively integrating new ideas into existing operations.
• Positively contribute to community development. Continuously improve business, governance and operating performance.
• Attract, retain, develop and motivate a high caliber, diverse workforce.
• Develop our people and foster a culture of learning, innovation and excellence

Core Values

Our success will not be a matter of chance, but of commitment to the following enduring beliefs and values that are engrained in the way we think and take actions to pursue a climate of excellence:

• Integrity & Ethics
  Integrity, honesty, high ethical, legal and safe standards are cornerstones of our business practices.
• Quality
  We pursue quality as a way of life. It is an attitude that affects everything we do for relentless pursuit of excellence.
• Social Responsibility
  We believe in respect for the community and preserving the environment for our future generations and keeping National interests paramount in all our actions.
• Learning & Innovation
  We embrace lifelong learning and innovation as an essential catalyst for our future success. We believe in continuous improvement and to seize opportunities inherent in change to shape the future.

• Team work
  We believe that competent and satisfied people are the company's heart, muscle and soul. We savour flashes of genius in organization's life by reinforcing attitude of team work and knowledge sharing based on mutual respect, trust and openness.